Privacy Policy

This privacy policy sets out how Annika Rutlin Jewellery (referred to as “Annika Rutlin Jewellery”, "Annika Rutlin", “AR Designs Ltd” “we”, or “us”) uses and protects any information that you give us when you use this website or purchase from us in any way.

At Annika Rutlins, we are committed to respecting your Privacy and ensuring it is protected. Any personal information we collect from this website will be used in accordance with the General Data Protection Regulation 2018 (GDPR), the Data Protection Act 1998 (DPA) and other applicable laws.

You can access our Website home page and browse our site, the services and links contained within our website without disclosing any personal data. Our Website does not enable our visitors to communicate with other visitors or to post information to be accessed by others.

Should we ask you to provide certain information by which you can be identified when using this website then you can be assured that it will only be used in accordance with this privacy statement.

Annika Rutlin may change this policy from time to time by updating this page so it is advisable to check this page from time to time to ensure that you are happy with any changes.

For legal purposes, Annika Rutlin Jewellery is known as the 'data controller'

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.  We refer to this information as “Order Information.”
When you engage in an on-line payment transaction, we will facilitate the transfer of your name, address, credit card details, and purchase amount as necessary for the third party to provide that service. Credit card information is collected by our PCI-compliant third-party payment processors (via web-portals they maintain and control) and are transmitted over a secure encrypted connection and stored in a datacenter until the transaction is completed, at which point it is removed unless you have requested to store your credit card details securely with the credit card processor for future transactions. To the extent your Personal Information is transmitted to the previously referenced third-party service providers, each of their own privacy policies and data security policies will also apply to such Personal Information.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
    FACEBOOK - https://www.facebook.com/settings/?tab=ads
    GOOGLE - https://www.google.com/settings/ads/anonymous


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@annikarutlin.com or by mail using the details provided below:
41-45 The Lookout, Peacehaven, ESX, BN10 8AA, United Kingdom
If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to Annika Rutlin - AR Designs Ltd website. Users without this consent are not allowed to provide us with personal information.